Simon Ratcliffe

Azimuth is in a non-narrative style of experimental fashion film and it seeks to explore notions of a digital aesthetic, subverting the idea of stereotypical notions of African identities as ethnic ‘Other’. It proposes a glimpse of contemporary South African fashion identities performed in futuristic renders of South African Brutalist architecture. The elemental states of liquid – solid – ether are further abstracted as birth – life – legacy and, zygotic – mitotic – mutation when imaging this triptych.